This workshop builds upon our experience in the filed of Ambient Persuasion over the last years. It started with our CHI workshop “Surrounded by Ambient Persuasion” in 2008 [9] and was continued with the AmI workshop “The Ubiquitous Persuader” in 2009 [8]. In 2014 we conducted a workshop on Persuasive Technologies in challenging contexts including the topic of Ambient Persuasion [5]. In this workshop we want to discuss how the scientific field of Ambient Persuasion has pursued over the last years and where we see its trajectories.

We are interested in the psychology of persuasion when it is combined with interaction mechanisms in form of ambient intelligent systems. We will discuss AP applications and their ecological validity in real world settings. We will discuss approaches such as subliminal [10] or unconscious [4] persuasion along with per- suasive strategies that deliberately want to change people by means of different persuasion strategies (e.g., [2]). We will investigate different theories and areas of persuasion such as attitude change [1], captology [3] and behavior change sup- port systems (BCSS) [6]. We will investigate the role of technologies that could be (or become) of great importance in achieving Ambient Persuasion including innovative physiological assessments and specific aspects of context sensing. We will discuss the design and evaluation of Ambient Persuasion [7] in various domains including but not limited to health, wellbeing, energy consumption, mobility behavior etc. Above that the worksop will have a special focus on ethical dilemmas of Ambient Persuasion.

1. Ajzen, I., Fishbein, M.: Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall (1980)
2. Cialdini, R.: The science of persuasion. SCIENTIFIC AMERICAN-AMERICAN EDITION- 284(2), 62–67 (2001)
3. Fogg, B.: Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies). Morgan Kaufmann (2002)
4. Ham, J., Midden, C., Beute, F.: Can ambient persuasive technology persuade un- consciously?: using subliminal feedback to influence energy consumption ratings of household appliances. In: Proceedings of the 4th International Conference on Persuasive Technology. p. 29. ACM (2009)
5. Meschtscherjakov, A., Fuchsberger, V., Murer, M., Tscheligi, M., Millonig, A., McCall, R., de Ruyter, B.: Workshop on persuasive technologies in challenging contexts. In: Adjunct Proceedings Persuasive Technology. 9th International Con- ference, PERSUASIVE 2014 (2014)
6. Oinas-Kukkonen, H.: A foundation for the study of behavior change support sys- tems. Personal and ubiquitous computing 17(6), 1223–1235 (2013)
7. Oinas-Kukkonen, H., Harjumaa, M.: A systematic framework for designing and evaluating persuasive systems. pp. 164–176. Springer (2008)
8. Reitberger, W., Ham, J., Weiss, A., Spahn, A., Meschtscherjakov, A., Nickel, P., T.M.: Workshop on the ubiquitous persuader: Mechanisms, applications and ethical dilemmas of ambient persuasion. In: AmI2009: Proceedings of 3rd European Conference on Ambient Intelligence. pp. 202–208. Springer, Berlin, Heidelberg (2009)
9. Reitberger, W., Tscheligi, M., de Ruyter, B., Markopoulos, P.: Surrounded by ambient persuasion. In: CHI ’08 extended abstracts on Human factors in computing systems. pp. 3989–3992. CHI EA ’08, ACM, New York, NY, USA (2008),
10. Riener, A.: Subliminal persuasion and its potential for driver behavior adaptation. Intelligent Transportation Systems, IEEE Transactions on 13(1), 71 –80 (2012)