09:00 – 09:10 INTRO TO WORKSHOP TOPIC
Introduction by both teams of workshop organizers to review the day’s agenda.
09:10 – 10:30 ANECDOTES and WORLD CAFE INTRO
Participants will be invited to share short anecdotes and stories on challenges or opportunities. Afterwards, organizers present summarized highlights and common themes of the submitted papers in order to facilitate formation of groups for the world café.
10:30 – 11:00 COFFEE BREAK AND DEMOS
During coffee breaks the participants will have the opportunity to try out selected demos of TV applications.
11:00 – 12:30 WORLD CAFÉ
The groups will participate in a world café and discuss opportunities and lessons learned for second screen and social experiences, highlights of which will be documented on a poster for the afternoon session.
12:30 – 13:30 LUNCH BREAK
13:30 – 13:45 WORLD CAFÉ SUMMARY
The table hosts (organizers) will summarize the findings as starting point for the next phase.
13:45 – 14:00 INTRO TO DOUBLE DIAMOND PROCESS
Workshop organizers from YouTube will introduce the process, which involves two phases of broadening ideation followed by scope refinement.
14:00- 14:30 PHASE 1: DIVERGE
In this phase, we will conduct a series of timed, fastpaced brainstorming sessions, each of which will aim to collect answers to a different facet of how we think about the video watching experience. This process will result in a collective “brain dump” of TV-related knowledge.
14:30 – 15:00 PHASE 1 (Cont.): CONVERGE
In the “convergence” phase of the workshop, participant groups will be assigned to one of the themes from the divergent phase, and attempt to surface clusters and patterns. This process will inform the next step in which participants will apply the clusters to developing a framework.
15:00 – 15:30 PHASE 2: DIVERGE & CONVERGE
The workshop organizers will moderate a conversations in which participants will surface relevant patterns and collectively distill a final framework that captures the best aspects of the day’s work.
15:30 – 16:00 COFFEE BREAK
16:00-17:30 CLOSING NOTES